AI Act, FADP and marketing: what Swiss companies need to know
When the European rules reach a Swiss SME, what Article 50 requires of marketing, and what the FADP already says today.
Journal
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When everyone produces the same thing, the only scarce resource is being different
Half the articles online are written by AI and the models are homogeneous. What the data says about brand, trust and visibility.
Local SEO in Ticino: what actually works for an SME
Google Business Profile, reviews and AI search, with Swiss data instead of the usual American statistics.
GEO in 2026: how to get cited by artificial intelligence
What actually works to get cited by ChatGPT and AI Overviews, and what to stop doing.
Beige AI: perfect content, invisible brands
Why AI-generated copy all seems to come from the same factory, and what it means for anyone who wants to be remembered.
How artificial intelligence is transforming SEO
The new frontier of search: opportunity or threat?
How marketing makes companies win
Beyond advertising: marketing as a growth engine
The value of Swiss design applied to branding
A tradition of precision and innovation
How to introduce artificial intelligence into your company
AI is already here. The question is: are you driving it, or is it driving you?
The strategic role of branding for modern companies
A recognizable identity in a sea of offers
Advertising, Marketing & Strategy
Three disciplines, one direction
Brand Design & Corporate Identity
The brand isn't a logo. It's the heart of your company.
UX/UI & Web Development
Your site isn't a window display. It's a growth tool.
Graphic & Communication Design
Crafted design isn't aesthetics. It's the first step in building trust.
Content Production
Content is the main medium for telling who you are.
Artificial Intelligence
AI doesn't replace creativity. It amplifies it.