Services
Every project deserves to be listened to before being designed.
Over the years we've supported more than a hundred brands: some in long-term journeys, identity, digital environment, positioning, others in focused interventions, where it was enough to put hands in the right spot at the right time. Large projects and small projects, all traversed by the same listening.
Signs, systems, language
Mark, name, visual system, voice. The set of signs through which an organisation presents itself and is recognised, from founding strategy to daily application.
- Brand audit
- Strategy and positioning
- Competitor and market analysis
- Audience definition
- Naming
- Payoff and tagline
- Tone of voice
- Copy guidelines
- Mark, lockup and variants
- Colour and typographic system
- Iconography and illustration
- Photographic language
- Brand book
- Stationery and print
- Office and social templates
- Rebranding and governance
Acquisition and measurement
Campaigns, organic positioning, automations. The area that brings a qualified audience to your contact points and watches what happens next, from media planning to results analysis.
- Meta, Google, LinkedIn, TikTok
- Creative testing, 9+ variants
- Bid strategy and scaling
- GA4 server-side tracking
- Lifecycle automation
- Lead scoring and segmentation
- A/B tests on subject and creative
- Deliverability and reputation
- Landing pages and CRO
- Heatmaps and session replay
- CRM integration and API
- Sales enablement
- Technical and on-page SEO
- Topic clusters and pillar pages
- Schema.org and structured data
- AEO/GEO, AI search
Architecture and interface
Institutional websites, e-commerce, custom platforms. We design the interaction between content, function and interface, from information architecture to production code.
- User research and interviews
- Information architecture
- Customer journey mapping
- Scope workshop
- Wireframes and interactive prototype
- UI design and component system
- Design system and tokens
- WCAG accessibility
- Front-end and back-end
- Headless or traditional CMS
- E-commerce
- Performance, Lighthouse 90+
- CRM and analytics
- Server-side tracking
- A/B testing and CRO
- Ongoing maintenance
Photography, video, copy
Material made to last, not to fill a calendar. Photography, video and copy shot on location, directed by people who know the brand, reusable on every channel.
- Still life and product
- Portraits and team
- On-site reportage and location
- Post-production
- On-location shooting
- Editing, colour and subtitles
- Reels and vertical formats
- Motion graphics
- Website copywriting
- Articles and newsletters
- Video scripts
- Editing and rewriting
- Creative direction
- Production planning
- Locations and permits
- Casting
AI applied to processes
Content that scales, campaigns that optimise themselves, segmentation that learns from data. Language models and automations grafted onto real communication flows, with human control over the steps that matter.
- Editorial pipeline for blog, social and newsletter
- Creative variants for advertising
- Transcription and repurposing
- Translation and localisation
- Automatic A/B tests on creative and copy
- Campaign optimisation against KPIs
- Predictive segmentation
- Attribution analysis and spend forecasting
- Automatic lead qualification
- Predictive lead scoring
- Pre-sales chatbot
- Answers from company documents
- Pilot with KPIs declared before launch
- Team training
- Swiss hosting or dedicated cloud
- GDPR and nFADP compliance
A steady presence, not noise
People checking you out should see a company at work, not a profile frozen since March. A monthly editorial plan, content produced from the material the company already has.