Colorlito SA — Brand Design & Corporate Identity
One name, six colours, six services.
- Client
- Colorlito
- Sector
- Business · Art & Culture
- Market
- CH Ticino
- Year
- 2025
- Services
- Brand Design & Corporate IdentityAdvertising, Marketing & StrategyUI/UX & Web DevelopmentContent Production
- Website
- colorlito.ch
30 years of history, six services, an identity at risk of dispersing. We built a modular system: six colours for six services, a 175-page brand book, a trilingual website with vertical landing pages, HubSpot integration, bi-monthly shoots and continuous A/B testing on conversions.
Many services, one voice to recover.
Colorlito had 30 years of history and six distinct services under one name. The risk was a scattered identity, hard to tell coherently. What was needed was a digital consistency capable of amplifying recognition and turning it into a commercial lever.
A modular design system. Six colours, six services.
Six distinctive colours for six services, inside a 175-page brand book. A redesigned trilingual website with vertical landing pages dedicated to each service, a blog integrated with HubSpot for lead generation, advanced forms and CRM-integrated funnels. Bi-monthly photo and video shoots to keep corporate content production alive. DEM campaigns in English, monthly social planning, continuous A/B testing on CTAs, layouts and microcopy to optimise conversions.
A system in 175 pages.
The trilingual website is online at colorlito.ch, with a vertical landing page per service and the blog integrated with HubSpot. The 175-page brand book, with the six colours of the six services, is the system's reference document.
See the project live
