Italtel GmbH — Advertising, Marketing & Strategy

A European voice for an Italian multinational.

Client
Italtel GMBH
Sector
Tech · Telecommunications
Market
DE Düsseldorf
Year
2022, present
Services
Advertising, Marketing & Strategy
Content Production
Website
italtel.com/it

Italtel had the technology and a global vision, but in the DACH market its voice was still Italian. We built a consistent social presence designed to speak to German, Austrian and Swiss audiences, keeping the company's technical depth without watering it down.

Italtel GmbH, A European voice for an Italian multinational.
The context

Global product, Italian voice.

Italtel does research and infrastructure for telecommunications. In the DACH market, though, it spoke through Italian marketing: messages translated, not written for the people reading them.

Italtel, brand identity system shown on an editorial asset
The work

An editorial plan, not a campaign.

LinkedIn and Xing run as a single channel and written in German: thematic calendar, graphic line, long-form articles. Fewer posts, each with something to say.

Italtel, LinkedIn post grid for the DACH market
Italtel, editorial asset for social campaign
Italtel, corporate communication detail for the DACH market

When the product is already strong, communication should remove noise, not add it.

Outsmart Studio · editorial principle
Italtel, content production for the LinkedIn channel
Italtel, visual asset for DACH campaign
Today

Three years, same table.

Since 2022 the DACH channel has had a line of its own. The relationship is still open.

Italtel, applied corporate identity detail
Italtel, brand asset for editorial campaign
Italtel, brand application on corporate materials

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