Takamaka SA — Brand Design & Corporate Identity
Blockchain, wallet and chat, with unmatched security.
- Client
- Takamaka
- Sector
- Finance · Blockchain
- Market
- CH Zurich
- Year
- 2024, present
- Services
- Brand Design & Corporate IdentityUI/UX & Web DevelopmentContent Production
- Website
- takamaka.io
Takamaka develops its own proprietary blockchain with high performance and elevated security. The product was cutting-edge, but communications, social, app, website, still spoke only to insiders. We rewrote the experience across every touchpoint to make it understandable to anyone with a real interest in bringing blockchain into their business.
Elite technology, inaccessible message.
Takamaka is among the few companies in the world developing a proprietary blockchain, with customisable wallets and cryptocurrencies for businesses and incentive programmes. The technical milestone was already there: the app, though, was graphically bare, social was overly technical, the website distant from the language of a digital audience. What was needed was communication that was accessible without becoming simplistic.
Rethink the language, not just the graphics.
Refreshed visual identity: palette, coordinated typography, custom iconography, an institutional yet approachable voice. Full redesign of the app, iconography, interactions and flows, released after extensive work with beta testers. Editorial calendar on security and the integration of blockchain into business processes, social relaunch with original content and targeted campaigns.
The most advanced technology is worth nothing if no one understands what it does. Our job was to build the bridge.
Project principle
A consistent digital ecosystem.
Since 2024 the app, website and social channels have followed the same identity and the same voice. The project is still evolving.
