Daniel Pittet — Brand Design & Corporate Identity
A photographer, an archive, a global shop.
- Client
- Daniel Pittet
- Sector
- Art & Culture · Photography
- Market
- CH Ticino
- Year
- 2025
- Services
- Brand Design & Corporate IdentityUI/UX & Web Development
- Website
- danielpittet.photography
Daniel Pittet is a Swiss photographer, self-taught, recognised, collected. His online image, however, didn't do justice to his work: he needed a coherent brand, an editorial website and a fine art print sales system able to ship worldwide, without going through an email exchange.
An archive of value, with no container.
Daniel's work, nature, architecture, travel reportage, has a Swiss rigour and a depth that his old online identity failed to convey, and every print request was handled manually: not sustainable on an international scale. He asked us for a brand that gave back his professional signature and a website that was at once an editorial portfolio and a fully operational fine art shop worldwide.
Functional minimalism, not decorative.
Logo and visual system built around three words: professionalism, Swiss rigour, attention to detail. A minimal website where the image dominates and the layout disappears, with integrated eCommerce: catalogues and categories, print variants with multiple formats and supports, international payments, worldwide shipping partners, post-purchase automations and a dedicated section for travel reportage.
The form of the site had to disappear in front of the photography. Our job was to build the space, not fill it.
Project UX principle
An author digitised, without losing authorship.
The photographer keeps shooting, the system sells and ships autonomously, the reportage is browsable like a book. The technology is there but invisible, which is exactly how it should be.
