Fontechiara Sagl — UI/UX & Web Development

Pure water, transparent communication.

Client: Fontechiara
Sector: Food · Water
Market: CH Ticino
Year: 2024, present
Services: UI/UX & Web Development
Content Production
Advertising, Marketing & Strategy
Website: fontechiara.ch

Drinking water dispensers connected directly to the local water network, with full respect for the environment. We relaunched the brand with clean communication, informative blog and newsletter, ADV campaigns and social coordinated around four clear values: Purity, Sustainability, Quality, Savings.

Fontechiara Sagl, Pure water, transparent communication.

The context

Strong values, lukewarm communication.

Fontechiara had solid products — drinking water dispensers connected directly to the local water network — for residential, hospitality and commercial. Social communication, on the other hand, was disconnected, low on visuals, with no narrative thread, and the values of purity, sustainability and long-term savings didn't come through. What was needed was putting those values back at the centre.

Fontechiara, website homepage with product hero and category navigation

The work

Visual cleanliness, educational content, clear calls-to-action.

Brand relaunch with clean communication, coordinated around four values: Purity, Sustainability, Quality, Savings. Light palettes and graphics that convey freshness and the transparency of water. Blog and newsletter that educate the customer on long-term savings instead of one-off sales pushes. ADV campaigns and social coordinated around the same values. CTAs leading directly to quotes and consultations, integrated into the digital funnel. The website includes a homepage, a product page with technical sheet and a blog section.