Parkett World Sagl — Brand Design & Corporate Identity
Wood specialists, finally visible online.
- Client
- Parkett World
- Sector
- Retail · Wood & Interior
- Market
- CH Ticino
- Year
- 2025, present
- Services
- Brand Design & Corporate IdentityUI/UX & Web Development
- Website
- parkett-world.ch
Full rebranding and digital transformation of a company specialised in wood flooring in Ticino. From the creation of the visual identity to the new website with product catalogue and lead capture, through to Google positioning and social media with measurable KPIs.
High quality, zero visibility.
Parkett World specialises in wood flooring in Ticino: quality products and fast installation times. The digital presence, on the other hand, was missing entirely: no active website, weak presence on Google, idle social channels, no defined brand identity. Invisible excellence, crushed by less structured but more digital competitors. What was needed was building the online presence and a recognisable identity from scratch.
A coherent ecosystem, not a single tactic.
Built from scratch: a modern website with product catalogue and lead capture; brand identity with palette, typography and guidelines; professional photo and video shoots; Google positioning on three fronts, My Business, SEO and Ads; a social strategy with clear KPIs. Not isolated actions, but an ecosystem designed so that each channel reinforces the others and offline reputation becomes online visibility.
Built from scratch, still ongoing.
The website with product catalogue and lead capture is online at parkett-world.ch. The brand identity with its guidelines and the photo and video content produced also exist. The relationship with Parkett World is still open.
See the project live
